EVENTS COMING UP
The True Italian Taste project is promoted within the framework of a national campaign called “The Extraordinary Italian Taste” whose main goal is to raise awareness about the authentic and certified agri-food Italian products. The “The Extraordinary Italian Taste” initiative is promoted and financed by the Italian Government.
To raise the awareness towards the European agri-food certification framework and the Italian DOP and IGP.
To educate the consumers about the characteristics of authentic Italian agri-food products through the organisation of masterclasses.
DEVELOP & STRENGTHEN
To develop and strengthen the presence of Italian quality products in the foreign market
DOP and IGP
Italy is the European country with the largest number of DOP (Protected Designation of Origin) and IGP (Protected Geographical Indication) food products recognized by the European Union: a demonstration of the excellent quality of our products and, above all, of the strong bond linking the Italian foods to their territory of origin.
DOP (Protected Designation of Origin)
The qualities and properties of DOP products are exclusively determined by the geographical environment. In order to receive the DOP status, the entire product must be manufactured and processed within the specific region.
IGP (Protected Geographical Indication)
IGP products is a certain quality of feature that is attributable to its geographical origin. For IGP products, the European regulation stresses the production and/or processing phase that must be performed in a certain territory. IGP status is granted even when one phase only of the productive process is carried out in that region.
Italy is by far, the European country with the greatest number of DOP and IGP food heritage.
The “Italian sounding” phenomenon
This classification system protects the reputation of regional foods and promotes rural and agricultural activity.
Unfortunately, according to Federalimentare, the counterfeiting of Italian foods combined with the “Italian Sounding” market has a global turnover estimated at Euro 90 billion.
This phenomenon is growing exponentially not only due to the increase of export but also to the new obstacles in the worldwide trade. The economic estimated damage for Italian producers is significant: more than half of all products marketed abroad with implied Italian origins are only apparently related to our country.