TrueIT_header-02

extraordinary
MAECI
assocamerestero
Untitled design (45)

TRUE ITALIAN TASTE PROJECT

The “True Italian Taste” project is promoted and funded by the Italian Ministry of Foreign Affairs and International Cooperation and executed by Assocamerestero, in collaboration with the Italian Chambers of Commerce Abroad, in order to raise awareness of and safeguard authentic Italian food products.

“True Italian Taste” is part of the “Extraordinary Italian Taste” initiative.

EVENTS COMING UP

16 October 2020 – Virtual Masterclass

visual eccellenze

WHAT WILL HAPPEN DURING THE MASTERCLASS:

  • Direct from Italy, we will discover an Italian winery Azienda Agricola Livon – one of the most successful and well recognised Friulan wineries will join us online from Italy. Within its esteemed atmosphere steeped in the family’s passion and traditions, the Livon family will lead us through the Friuli territory and their grapes.
  • Masterclass on the ‘King of Cheeses’: Parmigiano Reggiano – During the night, the extraordinary Italian chef Luca Ciano will lead a masterclass on the ‘King of Cheeses”: Parmigiano Reggiano. Chef Luca Ciano will also cook a classic “Risotto alla Parmigiana” with other unique Italian ingredients from Emilia Romagna, with DOP and IGP certification, such as Prosciutto Crudo of Parma and Balsamic Vinegar of Modena.
  • Masterclass on the ‘most popular Italian dessert’: Tiramisù – We will enjoy cooking tricks and techniques of the most popular and loved Italian dessert, with Carmela D’Amore, Chef of the Federation Italian Chefs Australia and founder of Sorrento Trattoria on Victoria’s magnificent Mornington Peninsula.
  • Lavazza Cocktail experience, to learn how to make fantastic cocktails and gain knowledge of bartending techniques in a fun and educational cocktail experience

FOR ANY FURTHER INFORMATION PLEASE DON’T HESITATE TO CONTACT ICCI MELBOURNE AT MARKETING@ITALCHAM.COM.AU

GOALS

AWARNESS

To raise the awareness towards the European agri-food certification framework and the Italian DOP and IGP.

EDUCATE

To educate the consumers about the characteristics of authentic Italian agri-food products through the organisation of masterclasses.

DEVELOP & STRENGTHEN

To develop and strengthen the presence of Italian quality products in the foreign market

DOP and IGP

Italy is the European country with the largest number of DOP (Protected Designation of Origin) and IGP (Protected Geographical Indication) food products recognized by the European Union: a demonstration of the excellent quality of our products and, above all, of the strong bond linking the Italian foods to their territory of origin.

DOP (Protected Designation of Origin)
The qualities and properties of DOP products are exclusively determined by the geographical environment. In order to receive the DOP status, the entire product must be manufactured and processed within the specific region.

IGP (Protected Geographical Indication)
IGP products is a certain quality of feature that is attributable to its geographical origin. For IGP products, the European regulation stresses the production and/or processing phase that must be performed in a certain territory. IGP status is granted even when one phase only of the productive process is carried out in that region.

Italy is by far, the European country with the greatest number of DOP and IGP food heritage.

1
2
3
4

The “Italian sounding” phenomenon

This classification system protects the reputation of regional foods and promotes rural and agricultural activity.

Unfortunately, according to Federalimentare, the counterfeiting of Italian foods combined with the “Italian Sounding” market has a global turnover estimated at Euro 90 billion.

This phenomenon is growing exponentially not only due to the increase of export but also to the new obstacles in the worldwide trade. The economic estimated damage for Italian producers is significant: more than half of all products marketed abroad with implied Italian origins are only apparently related to our country.

discover more

Italian Sounding research –  part of the True Italian Taste project

ICCI Membership 2020














X