True Italian Taste project

The “True Italian Taste” project is funded by the Italian Ministry for Foreign Affairs and International Cooperation and executed by Assocamerestero, in collaboration with the Italian Chambers of Commerce Abroad, in order to raise awareness of and safeguard authentic Italian food products. “True Italian Taste” is part of the “Extraordinary Italian Taste” initiative.

TRUE ITALIAN TASTE EVENTS

Thanks to the TRUE ITALIAN TASTE project, our Chamber will actively fight against the "Italian Sounding" phenomenon through the organization of events and seminars aimed at increase product awareness in the Australian market.


PAST EVENTS:

18/04/2021 - AUTHENTIC ITALIAN PIZZA AND BEER EXPERIENCE

26/11/2020 - MASTERCLASS WITH MASTERCHEF CARLO CRACCO

18/10/2020 MASTERCLASS ECCELLENZE ITALIANE 


UPCOMING EVENTS:

22/06/2021 - MASTERCLASS TASTING EMILIA ROMAGNA - BRISBANE >

 

DOP - Protected Designation of Origin

The qualities and properties of DOP products are exclusively determined by the geographical environment. To receive the DOP status, the entire product must be manufactured and processed within the specific region.

IGP - Protected Geographical Indication

IGP products is a certain quality of feature that is attributable to its geographical origin. For IGP products, the European regulation stresses the production and/or processing phase that must be performed in a certain territory. IGP status is granted even when one phase only of the productive process is carried out in that region.

The “Italian sounding” phenomenon


Unfortunately, according to Federalimentare, the counterfeiting of Italian foods combined with the “Italian Sounding” market has a global turnover estimated at Euro 90 billion. This phenomenon is growing exponentially not only due to the increase of export but also to the new obstacles in worldwide trade. 


During the fifth episode of "Ci vediamo IN CAMERA", Mr Giovanni Caniglia  - ICCI Melbourne CEO and Secretary General - went through the concept of “Italian sounding" explaining the importance of authentic Italian products in Melbourne. Furthermore, Mr Caniglia supported the project “True Italian Taste” as an important platform to promote and educate about authentic Italian food. 


WATCH THE INTERVIEW>

"Ci Vediamo in Camera" is an online food talk show that hosts professionals, experts, and opinion leaders in the field of Authentic Italian Food. It explores topics related to Italian Sounding products, what they are, how to identify them and why to avoid them.

ci vediamo in camera1

 

 

ICCI
Extraordinary Italian Taste
MAECI
Assocamerestero